Tell Your Story Better
You've answered "What do you do?"
hundreds of times.
You've been getting it wrong.
Your standard reply is a factual description of your current job. The right answer is what you want to do next.
"When you say what you want, you give others the opportunity to help you make your dreams come true. When you are too embarrassed or cautious to say what you want, you make it impossible for others to help you."— Bruce Kasanoff
Your resume says where you've been. Your story should say where you're going.
Most people default to listing what they've done — their title, their company, their credentials. It's safe. It's verifiable. And it's exactly backwards.
The happiest and most successful people nearly always have a sense of what they want to do next, or how they wish to grow. They say where they are headed, not where they've been for the past few years.
One of the main purposes of LinkedIn is to help you discover career opportunities. Yet when you look at how most people present themselves there, they're describing their past to an audience that could open their future. This tool is designed to fix that.
Two ways to tell your story
Most people say
- What they've done
- Their current job title
- Where they've been
- A description of the past
- What others expect
What actually works
- What they want to do
- Where they're headed
- How they wish to grow
- An invitation to the future
- What makes the right person say yes
What you'll walk away with
Five ready-to-use documents.
All in your voice. All positioned for where you want to be next.
-
Short Bio A concise, compelling introduction that opens doors — not one that closes them by sounding like everyone else.
-
Long Bio The full narrative of who you are and where you're headed, told with the arc of a story rather than the flatness of a résumé.
-
LinkedIn Headline The single most visible line in your professional presence — rewritten to attract, not merely describe.
-
LinkedIn About Section The place where most people bury their ambition in credentials. Yours will say something that makes the right person stop scrolling.
-
Casual Website About Page A warm, human version of your story for the visitors who want to know the person, not just the professional.
An AI ghostwriter that listens the way no one else has.
This process begins with an interview — a series of questions about where you want to go, not just where you've been. The questions adapt based on your answers, going deeper where it matters.
The approach is based on Bruce's Transformational Listening method: what happens when you listen deeply to another person with the intention to allow them to be seen, heard, and understood. To do this effectively, you must set aside your own ego and agenda. An AI, unburdened by either, may actually be the ideal listener.
This AI guide is inspired by the principles in Bruce's book Never Tell People What You Do — the principles that helped him attract over 800,000 followers and half a million newsletter subscribers on LinkedIn.
What clients say about working with Bruce
"Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."
— Brandon Rodman CEO and co-founder, Previ"Bruce weaves together insights, almost magically, to help me become an even better — and more fulfilled — person at work, at home and in my community."
— Dr. Paul L. Corona Clinical Professor of Leadership, Kellogg School of Management, Northwestern UniversityTell your story better
One conversation.
Five documents.
Your story, finally told right.
Your conversation is private and yours alone.
Return any time — your session is saved.